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Bisleri Parent Company – Bisleri is India’s largest packaged water company, whose packaged water market in the country is more than Rs 20,000 crore. 60 percent of this is unorganized. If we look at the history of Bisleri, the first ‘Bisleri Water Plant’ was established in Thane, Mumbai in 1965. Today Bisleri has a share of about 32% in the organized market. According to the information given on the website, Bisleri has more than 122 operational plants. It has a distributor network of more than 4,500 with 5,000 trucks across India. So let’s know –
Bisleri Parent Company – Bisleri Is Owned By Which Company
Bisleri is owned by Parle Company. Bisleri was bought by Parle Exports in the year 1969, which was bought from an Italian entrepreneur. Bisleri then started selling mineral water in India, and Mr Chauhan’s leadership and vision over a career spanning 52 years made it a household name and a pioneer in the sector.
In 1969, Bisleri (India) Ltd was bought by Parle, a business house headed by the Chauhan family. Chauhan was 28 years old when he bought the company. The deal for Bisleri was struck for Rs 4 lakh.
Bisleri was an Italian company founded in 1965 by Felice Bisleri. The company moved to India in the same year. In 1969, Parle Exports, led by Chauhan, bought Bisleri. Parle Exports was looking for a branded soda to complete its portfolio. Bottled drinking water was the last thing on their mind. Bisleri was initially launched in India in glass bottles, it was launched with two variants bubbly and still. But Chauhan did not buy Bisleri to sell bottled water.
In a 2008 interview with Business Today, Chauhan said that his portfolio already had popular brands like Gold Spot, but there was no soda. There was a good demand for soda from five star hotels in the late 60s and early 70s.
Bisleri’s soda was popular, which is why I bought the company, but did not pay attention to the water business then. Chauhan’s attention turned to the bottled water industry in the year 1993, when he sold his drinks portfolio to Coca-Cola for Rs 186 crore.
Bisleri History
Bisleri company started as a pharmaceutical company. This company supplied malaria medicine and its founder was Italian businessman Falice Bisleri. After Falice’s death, his family doctor Rasi took the responsibility of taking the Bisleri company forward.
In India, Dr. Rasi launched Bisleri along with his lawyer Khushru Santaku. In 1965, he built the first ‘Bisleri Water Plant’ in Thane, Mumbai. Bisleri company entered India with mineral water and soda.
Then in 1969, 4 years after the start of Bisleri water plant, Ramesh Chauhan bought Bisleri for about ₹400000 (four lakhs). Since then, Ramesh Chauhan owns this company.
How Did Bisleri Reach The Common People?
Bisleri company was initially limited to 5 star hotels. The company wanted to make its product available to the common people. The company realized that the drinking water at the country’s railway stations, bus stations, roadsides and dhabas, restaurants and public places did not have good quality. Due to unavailability of good quality water, people are forced to buy and drink plain soda.
Keeping this concept in mind, the company increased the number of its distributors to deliver clean water. To increase the sales of the product, the company started promotion and gradually the company started spreading rapidly in the market. And today the most powerful brand in water bottles is Bisleri.
FAQs
Is Bisleri Indian Company?
Yes Bisleri Is Indian Company.